Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Communicate and interact in a clear and structured manner, orally and in writing in at least one other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.

Learning Outcomes of UE

At the end of this learning, the students will have a general knowledge of internal and external corporate communication techniques and will master the advanced techniques of online / offline marketing.
They will also be asked to develop their presentation skills in a group or in a individual way.
This learning combines the theoretical approach through the class of corporate communcation and the practical approach thanks to the both seminars and to the studies of real cases of the corporate communication class.
Moreover the  digital marketing seminar is taught in English to widen the oral and written communication skills  in the language of the business.

Content of UE

Corporate Communication

Strategic elements
-brand image 
-marketing plan
-i external communication 
Theoritical approach will be completed with a case study based on a real context

Digital Marketing Seminar:

- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media 

Marketing Seminar

- General Overview of differents recent Marketing Issues
- Presentation of differents Marketing Practionners in specific Area
- Visit and / or seminars participation

Prior Experience

Basic Marketing Class

Type of Assessment for UE in Q2

• Presentation and/or works
• Oral Examination
• Written examination

Q2 UE Assessment Comments

Corporate Communication (30% UE):

Evaluation will rely on written exams and practical works + their oral presentation

Digital Marketing Seminar (30% UE)

40% Group Presentation
40% Business case
20%  Active Participation

Marketing Seminar (40% UE)

100% Active participation in class and group work and presentations

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination
• Written examination
• N/A

Q3 UE Assessment Comments

Not applicable