Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Demonstrate an open mind and adaption.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Assess their practices and be able to question it.
• Understand interactions between companies and their socio-economic environments.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain interactions between companies and their environment.
• Assimilate the components of the social and economic environment of a company.
• Mobilise the methods and management support tools in changing contexts.
• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Contribute to the development of innovative tools and solutions.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Communicate and interact in a clear and structured manner, orally and in writing in two other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.

Learning Outcomes of UE

At the end of the course of industrial and project marketing, after a first approach of industrial marketing and the analyse of the particular area of industrial projects, the student will be able to consider the particularities of the concerned sectors in the development of an adapted marketing strategy. Concerning cases in marketing management : Mainly based on case studies, combined with relevant readings, students will be asked to apply marketing concepts to complex and contemporary marketing problems including market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.

Content of UE

concerning industrial and project marketing : Industrial context and B to B sector Industrial markets and clients Segmentation industrial marketing mix Specificities of public markets Industrial projects : - Concept and characteristics - Life cycle and buying process - Industrial projects in a strategic view - Particular Tools concerning cases in marketing management : case studies

Prior Experience

bases of marketing

Type of Assessment for UE in Q1

• Presentation and/or works
• Oral examination

Q1 UE Assessment Comments

concerning industrial and project marketing : 75 % oral examination and 25 % works concerning cases in international marketing  concerning cases in marketing management : Attendance and participation in class discussions, presentations and group works will count for 100% of the final grade.

Type of Assessment for UE in Q3

• Presentation and/or works
• Oral examination

Q3 UE Assessment Comments

concerning industrial and project marketing : 100 % Oral examination concerning cases in marketing management : As a complement of the oral examination (50%), students may be asked to revise some of the assignments realized during the year (50%).

Type of Resit Assessment for UE in Q1 (BAB1)

• N/A

Q1 UE Resit Assessment Comments (BAB1)

Not applicable