Study programme 2020-2021Français
Fundamentals of marketing - AAEHP
Learning Activity
CodeLecturer(s)Associate Lecturer(s)Subsitute Lecturer(s) et other(s)Establishment
  • N.
    • MERZBACH Hélène
    • UMONS
    of instruction
    of assessment
    HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term

    Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19)
    • Written exam (multiple choice, open questions)
    Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19)
    a written examination at university or at distance

    Content of Learning Activity

    - definition of marketing
    - Main dimensions (strategic and operational)
    - 4 P

    Required Learning Resources/Tools

    Not applicable

    Recommended Learning Resources/Tools

    Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019
    Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019

    Other Recommended Reading

    Not applicable

    Mode of delivery

    • From a distance

    Type of Teaching Activity/Activities

    • Travaux pratiques
    • Etudes de cas


    The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)

    (*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
    Date de génération : 09/07/2021
    20, place du Parc, B7000 Mons - Belgique
    Tél: +32 (0)65 373111