Study programme 2020-2021Français
Marketing Planning - AAEP
Learning Activity
CodeLecturer(s)Associate Lecturer(s)Subsitute Lecturer(s) et other(s)Establishment
  • N.
    • DEPRINCE Elodie
    • UMONS
    of instruction
    of assessment
    HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term

    Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19)
    • Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)
    Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19)
    an oral examination at distance

    Description of the modifications to the Q2 2020-2021 assessment procedures (Covid-19) online or face-to-face (according to assessment schedule)

    an oral examination at distance

    Content of Learning Activity

    - Market planning
    - Market researches
    - segmentation
    - targeting
    - positionning

    Required Learning Resources/Tools

    Not applicable

    Recommended Learning Resources/Tools


    Other Recommended Reading

    Marketing Management, Philip Kotler, Kevin Keller, Aurélie Hemonnet, Delphine Manceau, Pearson, 16edt, 2019;
    Etude marketing, Naresh Malhotra, Pearson, 6edt, 2014;
    Etudes et analyses marketing,Sandrine Macé, Alvin C. Burns, Ann Veeck, Ronald F. Bush, Sandrine Macé, 8edt, 2018

    Mode of delivery

    • Mixed

    Type of Teaching Activity/Activities

    • Cours magistraux
    • Conférences
    • Travaux pratiques
    • Etudes de cas


    The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)

    (*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
    Date de génération : 09/07/2021
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    Tél: +32 (0)65 373111