 | Study programme 2020-2021 | Français | |
| Principes de marketing - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-030 |
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| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 20 | 5 | 0 | 0 | 0 | Q1 |
| Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19) |
|---|
|
| Description of the modifications to the Q3 2020-2021 assessment procedures (Covid-19) |
| oral examination on theory aspects and pratical aspects / group work |
Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)
- Oral exam (questions and answers, presentation of individual or group work, comment and argument about a written text...)
- Production of individual or group work, essay, report, dissertation...
Content of Learning Activity
Basis of Marketing :
I - Defining the marketing
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
Required Learning Resources/Tools
Armstrong et Kotler (2010), Principes de marketing, Pearson education
Recommended Learning Resources/Tools
Presentation slides - Principes de Marketing (A.Geerts) - available on Moodle
Other Recommended Reading
Kotler, Keller, Dubois, Manceau, Marketing Management, 12ème ed., Pearson education
Mode of delivery
- Face to face
Type of Teaching Activity/Activities
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)