Study programme 2020-2021Français
Cases in Marketing Strategy
Learning Activity
CodeLecturer(s)Associate Lecturer(s)Subsitute Lecturer(s) et other(s)Establishment
  • N.
    • LIBERT Morgan
    • UMONS
    of instruction
    of assessment
    HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term

    Organisational online arrangements for the end of Q3 2020-2021 assessments (Covid-19)
    • Production of individual or group work, essay, report, dissertation...

    Organisational arrangements for the end of Q1 2020-2021 assessments (Covid-19) online or face-to-face (according to assessment schedule)

    • Production of individual or group work, essay, report, dissertation...

    Content of Learning Activity

    Based on theory and case studies combined with relevant readings, students will be asked to apply marketing concepts to contemporary marketing problems including market analysis, segmentation and targeting, positioning strategy, branding strategy and international strategies.

    Required Learning Resources/Tools

    Articles and readings relevant to the case studies. 
    Documentation and relevant materials will be made available online or handed out in class.

    Recommended Learning Resources/Tools

    Not applicable

    Other Recommended Reading

    Not applicable

    Mode of delivery

    • Face to face
    • From a distance

    Type of Teaching Activity/Activities

    • Exercices de création et recherche en atelier
    • Etudes de cas


    The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)

    (*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
    Date de génération : 09/07/2021
    20, place du Parc, B7000 Mons - Belgique
    Tél: +32 (0)65 373111