Study programme 2020-2021Français
Corporate Communication
Programme component of Advanced Master's in Language SciencesResearch Institute for Language science and Technology

Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3

CodeTypeHead of UE Department’s
contact details
UL-S1-SCLANG-994-MOptional UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy

of instruction
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français17800055.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-014Communication d'entreprise178000Q2100.00%
Programme component

Objectives of Programme's Learning Outcomes

  • Communicate effectively. Communicate and exchange information in a structured and adapted way to the intended purpose and relevant public.
    • Present and structure data in a clear, precise, neutral, and non-oriented way.
    • Present (orally and in writing) the results of an intervention (study, analysis, investigation, etc.) to adequately inform a target audience.
    • Write a well-justified report about an intervention in a situation of linguistic nature.
    • Appropriately use presentation materials.
  • Critical Analysis of Discourse : adopt a specialist approach. Master the concepts, techniques, methods, and devices specific to Critical Analysis of Discourse.
    • Master and appropriately apply argumentation techniques, not only to argue correctly, effectively and appropriately, but also to be able to identify the main argumentation errors and manipulation strategies that reinforce them and the intended or caused effects.

Learning Outcomes of UE

  At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.   

Content of UE

Corporate communication:
Strategic elements
-brand image 
-marketing plan
-external communication 
- Media Strategy
Theoritical approach will be completed with a case study based on a real context

Prior Experience

Not applicable

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Oral Examination
  • Written examination

Q2 UE Assessment Comments

Evaluation will rely on written/oral exams and practical work + oral presentation

Oral or written examination regarding the number of students and the sanitary situations 

Type of Assessment for UE in Q3

  • Presentation and/or works
  • Oral examination
  • Written examination

Q3 UE Assessment Comments

Examination will also be about group work done during Q2
Oral or written examination regarding the number of students and the sanitary situation

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
  • Cours magistraux
  • Conférences
  • Travaux pratiques
  • Exercices de création et recherche en atelier
  • Etudes de cas

Mode of delivery

AAMode of delivery
  • Face to face

Required Reading


Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-014Corporate Communication - Presentation slides - A.Geerts - Available on Moodle

Recommended Reading


Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-014Not applicable

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-014Pentacom - Malaval & Decaudin - Pearson Edition - 2012
marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 
various articles (depending of the events)

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 09/07/2021
20, place du Parc, B7000 Mons - Belgique
Tél: +32 (0)65 373111