 | Study programme 2020-2021 | Français | |
 | Fondement de marketing | ||
Programme component of Bachelor's à la Warocqué School of Business and Economics |
| Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
|---|
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-B3-SGEGIG-115-M | Compulsory UE | MERZBACH Hélène | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 18 | 12 | 0 | 0 | 0 | 3 | 3.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-004 | Fundamentals of Marketing - AAEP | 18 | 6 | 0 | 0 | 0 | Q2 | |
| W-MAKO-008 | Fundamentals of marketing - AAEHP | 0 | 6 | 0 | 0 | 0 | Q2 |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-004 |
|
| W-MAKO-008 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-004 |
|
| W-MAKO-008 |
|
Required Reading
| AA | |
|---|---|
| W-MAKO-004 | |
| W-MAKO-008 |
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-004 | Not applicable |
| W-MAKO-008 | Not applicable |
Recommended Reading
| AA | |
|---|---|
| W-MAKO-004 | |
| W-MAKO-008 |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-004 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019 Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
| W-MAKO-008 | Principes de marketing - P KOTLER - 14ème Edition - Editions Pearson - 2019 Marketing Management - P KOTLER, K. KELLER, D. MANCEAU - 16ème édition - Editions Pearson - 2019 |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-004 | Not applicable |
| W-MAKO-008 | Not applicable |
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term