![]() | Study programme 2020-2021 | Français | |
![]() | Communication and Digital Marketing | ||
Programme component of IFA - Cours isolés Mons (FWEG) à la Warocqué School of Business and Economics |
Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3 |
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Code | Type | Head of UE | Department’s contact details | Teacher(s) |
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UW-M1-ISOLEM-020-M | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
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Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
---|---|---|---|---|---|---|---|---|---|
| Français | 17 | 33 | 0 | 0 | 0 | 6 | 6.00 | 2nd term |
AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
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W-MAKO-014 | Communication d'entreprise | 17 | 8 | 0 | 0 | 0 | Q2 | |
W-MAKO-021 | Digital Marketing Seminar | 0 | 25 | 0 | 0 | 0 | Q2 |
Programme component |
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Learning Outcomes of UE
At the end of the course implemented in partnership with Havas Media Agency, the students will have a general approach of the external communication of the company, strategic steps, and will be able to choose the tools in order to implement the well-adapted communication strategy.
Content of UE
Corporate communication:
Strategic elements
-brand image
-marketing plan
-external communication
- Media Strategy
Theoritical approach will be completed with a case study based on a real context
Prior Experience
Not applicable
Type of Assessment for UE in Q2
Q2 UE Assessment Comments
Evaluation will rely on written/oral exams and practical work + oral presentation
Oral or written examination regarding the number of students and the sanitary situations
Type of Assessment for UE in Q3
Q3 UE Assessment Comments
Examination will also be about group work done during Q2
Oral or written examination regarding the number of students and the sanitary situation
Type of Teaching Activity/Activities
AA | Type of Teaching Activity/Activities |
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W-MAKO-014 |
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W-MAKO-021 |
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Mode of delivery
AA | Mode of delivery |
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W-MAKO-014 |
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W-MAKO-021 |
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Required Reading
AA | |
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W-MAKO-014 | |
W-MAKO-021 |
Required Learning Resources/Tools
AA | Required Learning Resources/Tools |
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W-MAKO-014 | Corporate Communication - Presentation slides - A.Geerts - Available on Moodle |
W-MAKO-021 | E-Marketing (Strauss & Frost, 2011) - Pearson |
Recommended Reading
AA | |
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W-MAKO-014 | |
W-MAKO-021 |
Recommended Learning Resources/Tools
AA | Recommended Learning Resources/Tools |
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W-MAKO-014 | Not applicable |
W-MAKO-021 | PowerPoint support (available on Moodle) |
Other Recommended Reading
AA | Other Recommended Reading |
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W-MAKO-014 | Pentacom - Malaval & Decaudin - Pearson Edition - 2012 marketing managment - Kotler, Keller et manceau - Pearson Education - 2012 various articles (depending of the events) |
W-MAKO-021 | Not applicable |