Study programme 2020-2021Français
Marketing Strategies and Policies
Programme component of Master's in Management (Charleroi (Hor. décalé)) à la Warocqué School of Business and Economics

Students are asked to consult the ECTS course descriptions for each learning activity (AA) to know what special Covid-19 assessment methods are possibly planned for the end of Q3

CodeTypeHead of UE Department’s
contact details
UW-M1-SCIGES-019-CCompulsory UEGEERTS AngyW727 - Marketing et Communication
  • GEERTS Angy
  • SCOUBEAU Chantal

of instruction
of assessment
HT(*) HTPE(*) HTPS(*) HR(*) HD(*) CreditsWeighting Term
  • Français
Français2115140066.002nd term

AA CodeTeaching Activity (AA) HT(*) HTPE(*) HTPS(*) HR(*) HD(*) Term Weighting
W-MAKO-027Marketing Strategies and Policies21151400Q2100.00%
Programme component

Objectives of Programme's Learning Outcomes

  • Mobilise expertise in at least one area of management.
    • Master the principal decision-making processes of a company.
    • Mobilise acquired skills in a specific professional environment.
  • Professionally communicate and present original work both orally and in writing.
    • Conduct scientific reasoning on complex or innovative management issues.
    • Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
    • Present and structure data in a clear, precise, neutral, and non-oriented way.
  • Be independent and regularly adapt to new contexts.
    • Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

Learning Outcomes of UE

At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)

Content of UE

- Introduction to industrial marketing 
- Services Marketing 
- introduction to direct marketing

Prior Experience

Basic marketing class

Type of Assessment for UE in Q2

  • Presentation and/or works
  • Oral Examination
  • Written examination

Q2 UE Assessment Comments

oral or written examination regarding the number of students and the sanitary situation

Type of Assessment for UE in Q3

  • Oral examination
  • Written examination

Q3 UE Assessment Comments

oral or written examination regarding the number of students and the sanitary situation

Type of Teaching Activity/Activities

AAType of Teaching Activity/Activities
  • Cours magistraux
  • Travaux pratiques
  • Etudes de cas
  • Préparations, travaux, recherches d'information

Mode of delivery

AAMode of delivery
  • Mixed

Required Reading


Required Learning Resources/Tools

AARequired Learning Resources/Tools
W-MAKO-027not applicable

Recommended Reading


Recommended Learning Resources/Tools

AARecommended Learning Resources/Tools
W-MAKO-027Kotler, Keller, Manceau - 2015 - Marketing management - Pearson
Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson
LOVELOCK; Marketing des services - pearson

Other Recommended Reading

AAOther Recommended Reading
W-MAKO-027Not applicable

Grade Deferrals of AAs from one year to the next

AAGrade Deferrals of AAs from one year to the next
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term
Date de génération : 09/07/2021
20, place du Parc, B7000 Mons - Belgique
Tél: +32 (0)65 373111