 | Study programme 2023-2024 | Français | |
| Principles of Marketing - AAEHP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-033 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 0 | 5 | 0 | 0 | 0 | Q1 |
Content of Learning Activity
Basis of Marketing :
I - Defining the marketing
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
Required Learning Resources/Tools
Armstrong et Kotler (2010), Principes de marketing, Pearson education
Recommended Learning Resources/Tools
Presentation slides - Principes de Marketing (A.Geerts) - available on Moodle
Other Recommended Reading
Kotler, Keller, Dubois, Manceau, Marketing Management, 12ème ed., Pearson education
Mode of delivery
- Face-to-face
Type of Teaching Activity/Activities
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Location of learning activity
- Université de Mons - Mons
Location of assessment
- Université de Mons - Mons