 | Study programme 2023-2024 | Français | |
| Digital Marketing - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-056 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 0 | 18 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
Digital Marketing Seminar:
- Strategic Internet Marketing : Segmentation - Targetting - Positionning
- Operational Internet Marketing : Product - Price - Place -Promotion
- Social Media
- SEO
Required Learning Resources/Tools
E-Marketing (Strauss & Frost, 2011) - Pearson
Recommended Learning Resources/Tools
PowerPoint support (available on Moodle)
Other Recommended Reading
Not applicable
Mode of delivery
- Face-to-face
Type of Teaching Activity/Activities
- Travaux pratiques
- Etudes de cas
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Location of learning activity
- Université de Mons - Mons
Location of assessment
- Université de Mons - Mons
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term