Objectives of Programme's Learning Outcomes

• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.

Learning Outcomes of UE

marketing and marketing planning

UE Content: description and pedagogical relevance

Course Objectives
*Apply your theoretical knowledge in a specific context;
*Identify problems and opportunities;
*Make decisions to solve the problem(s) ;
*Provide operational advices ;
*Plan the different actions ;
*Make managerial recommendations.

Prior Experience

marketing and marketing planning

Type(s) and mode(s) of Q1 UE assessment

• Production (written work, report, essay, collection, product, etc.) - To be submitted in class

Q1 UE Assessment Comments

written reports and oral presentation

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• N/A - Néant

Q1 UE Resit Assessment Comments (BAB1)

NA

Type(s) and mode(s) of Q3 UE assessment

• Production (written work, report, essay, collection, product, etc.) - To be submitted in class

Q3 UE Assessment Comments

Written reports