Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

Learning Outcomes of UE

At the end of this course, the student will be able to understand the main concepts of marketing. The link with some present marketing issues , the strategies of brands and products are approached through different examples. 
At the end of the course, the students must be able to build an analytical vision of the of the company behavior on the markets and to interpret the marketing  actions within the framework of their brands and products management.
The instruction will also be completed with cases study.

 

UE Content: description and pedagogical relevance

LU content:

Basis  of Marketing :

I - Defining the marketing 
II - Understanding markets and consumers
III - Developping a strategy
IV - Building the marketing offer
V - Ditributing and promoting the offer
VI - Managing the marketing mix
+ Exercises - case study
+ Group work
Learning activities are complementary and will only differ through learning activities

Prior Experience

Not applicable

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face

Q1 UE Assessment Comments

The evaluation will be based on 
- Written/oral exam 
- Group work 
- exercises made in class

Oral or written examination regarding the number of students and the sanitary situation

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• N/A - Néant

Q1 UE Resit Assessment Comments (BAB1)

Not applicable

Q2 UE Assessment Comments

Written examination about theoretical and practical aspects 
group exercise on the field  ( 20-25% of the examination)

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face

Q3 UE Assessment Comments

oral or written examination regarding the number of students and the sanitary situation