 | Study programme 2024-2025 | Français | |
| Marketing Strategies and Policies | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-027 |
|
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Français | Français | 18 | 0 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
- Introduction to industrial marketing
- Services Marketing
Required Learning Resources/Tools
not applicable
Recommended Learning Resources/Tools
Kotler, Keller, Manceau, Hemmonet - 2019 - Marketing management - Pearson
Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson
Lovelock & al - 2014 - Marketing des services - pearson
Arasu - 2020 - Marketing des services Editions notre savoir
Other Recommended Reading
Not applicable
Mode of delivery
- Hybrid
Type of Teaching Activity/Activities
- Cours magistraux
- Travaux pratiques
- Etudes de cas
- Préparations, travaux, recherches d'information
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Location of learning activity
- Université de Mons - Charleroi
Location of assessment
- Université de Mons - Charleroi
(*) HT : Hours of theory - HTPE : Hours of in-class exercices - HTPS : hours of practical work - HD : HMiscellaneous time - HR : Hours of remedial classes. - Per. (Period), Y=Year, Q1=1st term et Q2=2nd term