Objectives of Programme's Learning Outcomes

• Imagine, design, implement and operate compounds, products and materials to specific properties and physical, chemical and biochemical solutions/processes leading to obtaining these materials by integrating needs, contexts and issues (technical, economic, societal, ethical, safety and environmental).
• Identify complex problems to be solved and formulate the specifications by integrating client needs, contexts and issues (technical, economic, societal, ethical and environmental).
• Plan, manage and lead projects in view of their objectives, resources and constraints, ensuring the quality of activities and deliverables.
• Define the project in view of its objectives, resources and constraints.
• Work effectively in teams, develop leadership, make decisions in multidisciplinary, multicultural, and international contexts.
• Interact effectively with others to carry out common projects in various contexts (multidisciplinary, multicultural, and international).
• Contribute to the management and coordination of a team that may be composed of people of different levels and disciplines.
• Identify skills and resources, and research external expertise if necessary.
• Communicate and exchange information in a structured way - orally, graphically and in writing, in French and in one or more other languages - scientifically, culturally, technically and interpersonally, by adapting to the intended purpose and the relevant public.
• Argue to and persuade customers, teachers and a board, both orally and in writing
• Select and use the written and oral communication methods and materials adapted to the intended purpose and the relevant public.
• Adopt a professional and responsible approach, showing an open and critical mind in an independent professional development process.
• Analyse their personal functioning and adapt their professional attitudes.
• Finalise a realistic career plan in line with the realities in the field and their profile (aspirations, strengths, weaknesses, etc.).
• Show an open and critical mind by bringing to light technical and non-technical issues of analysed problems and proposed solutions.

Learning Outcomes of UE

I-MANA-221
Questionning the role of marketing in the face of socio-ecological issues (climate issues, socio-ecological transitions, etc.)
Understanding the main concepts of strategic and operational marketing and their tools
Mobilising and integrating a Sustainable Marketing approach
Drawing up a marketing plan
Analyzing a marketing plan 
Carring out an in-depth analysis of the "Sustainable Marketing" aspect

I-MANA-031
- Evaluate the economic interest of an innovative project with uncertain cash flows,
- Understand some corporate financing options,
- Measure the expected profitability of a portfolio.

UE Content: description and pedagogical relevance

The two learning activities (AA) that make up the educational component (EU) deal with strategic tools to assist the development of organizations of all types. Learning activity I-MANA-031 deals with financial tools. Learning activity I-MANA-221 deals with marketing tools.

I-MANA-221
Social issues, ecological issues, climate issues, biodiversity issues.
Role of marketing, sustainable marketing, extended value, triple value.
Primary and secondary stakeholders, internal and external.
Role of customers (decision-makers, buyers, prescribers and users), user behaviour in relation to sustainable practices.
Sustainable marketing strategy, commitment and purpose.
Strategic marketing: segmentation, targeting, positioning.
Operational marketing (4P): sustainable offer, sustainable distribution, sustainable price, sustainable communication.

I-MANA-031
- Advanced methods for measuring the profitability of an innovative project (decision tress, Monte Carlo simulation, etc.)
- Computing loan payments
- Valuing bonds
- Valuing stocks
- Introduction to portfolio management

Prior Experience

Not applicable