 | Study programme 2024-2025 | Français | |
 | Marketing Strategies and Policies | ||
Programme component of IFA - Cours isolés Charleroi (FWEG) à la Warocqué School of Business and Economics |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UW-M1-ISOLEC-005-C | Compulsory UE | GEERTS Angy | W727 - Marketing et Communication |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 18 | 12 | 0 | 0 | 0 | 6 | 6.00 | 2nd term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| W-MAKO-027 | Marketing Strategies and Policies | 18 | 0 | 0 | 0 | 0 | Q2 | |
| W-MAKO-043 | Marketing Strategies and Policies - AAEHP | 0 | 12 | 0 | 0 | 0 | Q2 |
| Programme component |
|---|
Learning Outcomes of UE
At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, SMEs, etc.)
UE Content: description and pedagogical relevance
- Introduction to industrial marketing
- Services Marketing
Prior Experience
Basic marketing class
Type(s) and mode(s) of Q2 UE assessment
- Written examination - Face-to-face
- Production (written work, report, essay, collection, product, etc.) - To be submitted in class
- Oral examination - Face-to-face
Q2 UE Assessment Comments
oral or written examination regarding the number of students and the sanitary situation
Type(s) and mode(s) of Q3 UE assessment
- Written examination - Face-to-face
- Oral examination - Face-to-face
Q3 UE Assessment Comments
oral or written examination regarding the number of students and the sanitary situation
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| W-MAKO-027 |
|
| W-MAKO-043 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| W-MAKO-027 |
|
| W-MAKO-043 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| W-MAKO-027 | not applicable |
| W-MAKO-043 | not applicable |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| W-MAKO-027 | Kotler, Keller, Manceau, Hemmonet - 2019 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson Lovelock & al - 2014 - Marketing des services - pearson Arasu - 2020 - Marketing des services Editions notre savoir |
| W-MAKO-043 | Kotler, Keller, Manceau, Hemmonet - 2019 - Marketing management - Pearson Malavalet Bénaroya - 2017 - "marketing business to business" - éditions Pearson Lovelock & al - 2014 - Marketing des services - pearson Arasu - 2020 - Marketing des services Editions notre savoir |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| W-MAKO-027 | Not applicable |
| W-MAKO-043 | Not applicable |