Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Conduct scientific reasoning on complex or innovative management issues.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Integrate highly specialised knowledge in different fields of management.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.

Learning Outcomes of UE

At the end of the instruction, the students will be able to understand the theoretical and conceptual tools and fundamental/advanced marketing methods and techniques. Theoretical aspects are deepened through field research and case studies.The course covers the different dimensions of marketing and their application in several contextes (Business-to-Business, Services, etc.)

UE Content: description and pedagogical relevance

- Introduction to industrial marketing
- Services Marketing

the learning activitities are complementary and only differ regarding the modalities

Prior Experience

basic marketing class

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted online
• Oral examination - Face-to-face

Q2 UE Assessment Comments

oral or written examination regarding the number of students and the sanitary situation
Exam + works

the participation to a specific activity can have as consequences one of more "bonus point" integrated in the final reslult.  It would be annonced by the teacher in a written way
 

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Oral examination - Face-to-face

Q3 UE Assessment Comments

oral or written examination regarding the number of students and the sanitary situation (100 %)