Content of Learning Activity

The Pharmaceutical Marketing course is designed to provide students with an in-depth understanding of the fundamental principles, strategies, and specific challenges associated with marketing pharmaceutical products. This course focuses on the application of marketing principles in the pharmaceutical industry, taking into account the regulatory, ethical, and scientific considerations unique to this sector.Students will have the opportunity to explore the different stages of a pharmaceutical product's life cycle, from research and development to commercialization. They will gain a comprehensive knowledge of policies and regulations governing drug approval, promotion, and sales, as well as the challenges related to intellectual property and patent protection.The course will also cover specific aspects of pharmaceutical marketing, such as market segmentation, product positioning, brand development, pricing, distribution, and communication with healthcare professionals and consumers. Students will examine promotion strategies and communication tools tailored to the pharmaceutical industry, considering regulations on product information and ethical promotion.

Required Learning Resources/Tools

Not applicable

Recommended Learning Resources/Tools

Not applicable

Other Recommended Reading

Not applicable

Mode of delivery

• Hybrid

Type of Teaching Activity/Activities

• Cours magistraux

Evaluations

The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)