 | Study programme 2025-2026 | Français | |
| International Marketing Management - AAEP | |||
Learning Activity |
| Code | Lecturer(s) | Associate Lecturer(s) | Subsitute Lecturer(s) et other(s) | Establishment |
|---|---|---|---|---|
| W-MAKO-048 |
|
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term |
|---|---|---|---|---|---|---|---|
| Anglais | Anglais | 16 | 10 | 0 | 0 | 0 | Q2 |
Content of Learning Activity
At the end of the course, students will be able to understand and apply the basics of international marketing and business. The course covers the main dimensions of marketing and explains the factors that influence the international implementation of the company. The course is based on presentations, illustrations and discussions.
Required Learning Resources/Tools
Not applicable
Recommended Learning Resources/Tools
Not applicable
Other Recommended Reading
Svend Hollensen, Global Marketing, 8th Edition
Mode of delivery
- Hybrid
Type of Teaching Activity/Activities
- Cours magistraux
- Conférences
- Travaux pratiques
Evaluations
The assessment methods of the Learning Activity (AA) are specified in the course description of the corresponding Educational Component (UE)
Location of learning activity
- Université de Mons - Mons
Location of assessment
- Université de Mons - Mons