Objectives of Programme's Learning Outcomes

• Understand the fundamentals (theories and tools) in human and social sciences
• Identify and explain the basic theoretical trends in various fields of human sciences (law, economics, management, history, psychology, etc.) and their applications.
• Understand the social environment and the way it works, as well as the role played by different social, economic and political agents
• Human Resource Management option: Understand the fundamentals in the field of human resource management
• Analyse human situations in business and propose appropriate measures.
• Develop a critical view of the tools and methods of human resource management.
• Communicate in a clear, structured and justified manner on issues related to human and social sciences
• Communicate, both orally and in writing, on issues related to human and social sciences.
• Demonstrate analytical skills.
• Apply transferable skills, such as analysis and critical thinking, thoroughness, independence, and teamwork
• Produce an analysis independently and in collaboration with peers, while demonstrating thoroughness.
• Demonstrate a critical mind, ethical values and independent judgment issues of human and social sciences.

Learning Outcomes of UE

At the end of the course, the student will be able to master different tools of strategic analysis: PESTEL analysis, SWOT analysis, Porter's forces, business life cycle. Particular attention will be paid to the strategic architecture of companies and the different strategic areas of activity that make it up. Finally, the four classic generic strategies: volume, upward differentiation, downward differentiation and focus will be presented and developed through numerous case studies.
 

UE Content: description and pedagogical relevance

- Presentation of the FIAT company case;
- Introduction to corporate strategy;
- Presentation of the PESTEL, SWOT and Porter's five forces tools;
- Presentation of Porter's graph and analysis of the life cycle of a company's business;
- Presentation of the different strategic breakdowns of companies;
- Presentation of the four generic strategies that can be envisaged for each strategic business area;
- Case studies.
 

Prior Experience

Not applicable

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face

Q1 UE Assessment Comments

2 open questions (case studies) and 2 theoretical questions
 

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• N/A - Néant

Q1 UE Resit Assessment Comments (BAB1)

Not applicable

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face

Q3 UE Assessment Comments

idem Q1