 | Study programme 2025-2026 | Français | |
 | Management et marketing pharmaceutique | ||
Programme component of Master's in Pharmacy (MONS) (day schedule)Faculty of Medicine, Pharmacy and Biomedical Sciences |
| Code | Type | Head of UE | Department’s contact details | Teacher(s) |
|---|---|---|---|---|
| UM-M2-PHARMA-024-M | Optional UE | TAHIRI Ahmed | M101 - FMPB - Service du Doyen |
|
| Language of instruction | Language of assessment | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Credits | Weighting | Term |
|---|---|---|---|---|---|---|---|---|---|
| Français | 10 | 0 | 0 | 0 | 0 | 1 | 1.00 | 1st term |
| AA Code | Teaching Activity (AA) | HT(*) | HTPE(*) | HTPS(*) | HR(*) | HD(*) | Term | Weighting |
|---|---|---|---|---|---|---|---|---|
| M-DOYM-238 | Management et marketing pharmaceutique | 10 | 0 | 0 | 0 | 0 | Q1 | 100.00% |
| Programme component |
|---|
Objectives of Programme's Learning Outcomes
Learning Outcomes of UE
The Pharmaceutical Marketing course is designed to provide students with an in-depth understanding of the fundamental principles, strategies, and specific challenges associated with marketing pharmaceutical products. This course focuses on the application of marketing principles in the pharmaceutical industry, taking into account the regulatory, ethical, and scientific considerations unique to this sector.Students will have the opportunity to explore the different stages of a pharmaceutical product's life cycle, from research and development to commercialization. They will gain a comprehensive knowledge of policies and regulations governing drug approval, promotion, and sales, as well as the challenges related to intellectual property and patent protection.The course will also cover specific aspects of pharmaceutical marketing, such as market segmentation, product positioning, brand development, pricing, distribution, and communication with healthcare professionals and consumers. Students will examine promotion strategies and communication tools tailored to the pharmaceutical industry, considering regulations on product information and ethical promotion.
UE Content: description and pedagogical relevance
The Pharmaceutical Marketing course is designed to provide students with an in-depth understanding of the fundamental principles, strategies, and specific challenges associated with marketing pharmaceutical products. This course focuses on the application of marketing principles in the pharmaceutical industry, taking into account the regulatory, ethical, and scientific considerations unique to this sector.Students will have the opportunity to explore the different stages of a pharmaceutical product's life cycle, from research and development to commercialization. They will gain a comprehensive knowledge of policies and regulations governing drug approval, promotion, and sales, as well as the challenges related to intellectual property and patent protection.The course will also cover specific aspects of pharmaceutical marketing, such as market segmentation, product positioning, brand development, pricing, distribution, and communication with healthcare professionals and consumers. Students will examine promotion strategies and communication tools tailored to the pharmaceutical industry, considering regulations on product information and ethical promotion.
Prior Experience
Not applicable
Type of Teaching Activity/Activities
| AA | Type of Teaching Activity/Activities |
|---|---|
| M-DOYM-238 |
|
Mode of delivery
| AA | Mode of delivery |
|---|---|
| M-DOYM-238 |
|
Required Learning Resources/Tools
| AA | Required Learning Resources/Tools |
|---|---|
| M-DOYM-238 | Not applicable |
Recommended Learning Resources/Tools
| AA | Recommended Learning Resources/Tools |
|---|---|
| M-DOYM-238 | Not applicable |
Other Recommended Reading
| AA | Other Recommended Reading |
|---|---|
| M-DOYM-238 | Not applicable |
Grade Deferrals of AAs from one year to the next
| AA | Grade Deferrals of AAs from one year to the next |
|---|---|
| M-DOYM-238 | Authorized |
Term 1 Assessment - type
| AA | Type(s) and mode(s) of Q1 assessment |
|---|---|
| M-DOYM-238 |
|
Term 1 Assessment - comments
| AA | Term 1 Assessment - comments |
|---|---|
| M-DOYM-238 | Les étudiants choisissent un produit possédant ou présenté comme possèdant des propriétés "sanitaires" ou "thérapeutiques" de quelle nature que cela soit. Il doivent répondre à une série de 10 questions et présenter leur analyse d'un plan de lancement sur un marché fictif. |
Resit Assessment - Term 1 (BAB1) - type
| AA | Type(s) and mode(s) of Q1 resit assessment (BAB1) |
|---|---|
| M-DOYM-238 |
|
Resit Assessment - Term 1 (BAB1) - Comments
| AA | Resit Assessment - Term 1 (BAB1) - Comments |
|---|---|
| M-DOYM-238 | N/A |
Term 3 Assessment - comments
| AA | Term 3 Assessment - comments |
|---|---|
| M-DOYM-238 | N/A |