Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Communicate and interact in a clear and structured manner, orally and in writing in at least one other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• Prioritise responsible management practices.
• Innovate in the development of methodologies and tools for analysis and decision-making in management.
• Refer to ethical principles and apply ethical codes specific to management sciences to their own behaviour.
• Act in compliance with specific legislative frameworks.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Contribute to the implementation of innovative projects.
• Be independent and regularly adapt to new contexts.
• Demonstrate independence and persevere, despite the difficulties or initial errors, to find an optimal solution.
• Monitor knowledge and methodological approaches in order to evolve their thinking and practice.
• Assess their practices and be able to question it.
• Understand interactions between companies and their socio-economic environments.
• Master and appropriately mobilise knowledge and methodological approaches to understand and explain interactions between companies and their environment.
• Assimilate the components of the social and economic environment of a company.
• Mobilise the methods and management support tools in changing contexts.

Learning Outcomes of UE

Study of internal factors (psychological, socio-cultural and economic) that influence consumer behavior, as well as external stimuli
 

UE Content: description and pedagogical relevance

Theory : Neurosciences or the study of the cognitive processes of consumers' decisions, as well as their emotions
Case study: Case study: Costa Coffee in the USA or the study of consumer behavior, especially the socio-responsible people. These consumers wish to demonstrate their commitment through their act of purchasing. They are attracted to companies that promise ethical and fair-trade products. They have also a political role through their act of purchasing.

 

Prior Experience

Marketing - Principles and Metrics
Micro and Macroeconomics
Management accounting
Psychology
Sociology

Type(s) and mode(s) of Q1 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q1 UE Assessment Comments

The UN's sustainable development objectives punctuate the company's Marketing decisions, so that the latter is in line with new consumer behavior.
 

Type(s) and mode(s) of Q1 UE resit assessment (BAB1)

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q1 UE Resit Assessment Comments (BAB1)

Two sets of multiple-choice questionnaires with quantitative and quantitative responses are used to assess the acquisition of knowledge and skills of students. Each MCQ counts for 50% of the overall mark. Student teams who volunteer to give oral presentations in class can earn a bonus on their overall grade.

 

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted in class
• Oral examination - Face-to-face
• Oral presentation - Face-to-face
• Seminar participation - Face-to-face
• Graded assignment(s) - Face-to-face
• Practical exam - Face-to-face

Q3 UE Assessment Comments

The exam takes place remotely and is in the form of multiple-choice questions.