Objectives of Programme's Learning Outcomes

• Mobilise expertise in at least one area of management.
• Master the principal decision-making processes of a company.
• Mobilise acquired skills in a specific professional environment.
• Professionally communicate and present original work both orally and in writing.
• Communicate and interact in a clear and structured manner, orally and in writing, on issues, analyses and projects.
• Present and structure data in a clear, precise, neutral, and non-oriented way.
• Act in an international and multicultural context.
• Assimilate the components of the social and economic environment of a company.
• Communicate and interact in a clear and structured manner, orally and in writing in at least one other language other than French, on issues, analyses and projects.
• Demonstrate an open mind and adaption.
• Collaborate within a team and exercise leadership.
• Contribute to the coordination and animation of a team, by putting in place the most effective means of collaboration in a given situation.
• Listen to team members and encourage expressing a shared opinion. Accept and discuss a different point of view than theirs.
• Plan activities so as to best utilise the time available.
• In an active and integrated manner, master knowledge in the various fields of management and use them effectively in a professional context.
• Appropriately mobilise expertise taking into account the constraints and resources in the situation encountered.
• Understand interactions between companies and their socio-economic environments.
• Assimilate the components of the social and economic environment of a company.
• Mobilise the methods and management support tools in changing contexts.

Learning Outcomes of UE

At the end of this course, students will have studied marketing in the particular field of services.  They will be able to propose strategic and operational approaches in that field taking into account its pecificities.

UE Content: description and pedagogical relevance

- Services sector
- Definition of the service
- a specific marketing
- place of the client
- strategic aspects
- operational aspects

Prior Experience

first courses of marketing

Type(s) and mode(s) of Q2 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted online
• Oral examination - Face-to-face
• Oral presentation - Face-to-face

Q2 UE Assessment Comments

oral examination or written exam regarding the number of students and the health situation
75 % examination and 25 % work

the participation to a specific activity can have as consequences one of more "bonus point" integrated in the final reslult.  It would be annonced by the teacher in a written way
 

Type(s) and mode(s) of Q3 UE assessment

• Written examination - Face-to-face
• Production (written work, report, essay, collection, product, etc.) - To be submitted online
• Oral examination - Face-to-face

Q3 UE Assessment Comments

oral examination or written exam regarding the number of students and the health situation (100 %)